How Do Cashback Sites Work?

Are you looking to earn extra cash on your everyday purchases? While many credit cards offer cashback rewards on groceries, gas, streaming services, and more, you can boost your earnings even further by combining a high-earning cashback credit card with a top cash-back app.
What Are Cash Back Sites?
Cashback sites are platforms, either websites or apps, that allow you to earn cash back on your purchases. But the benefits don't stop there. The best cash-back services also provide additional money-saving tools like price tracking, comparisons, and access to coupons that can save you even more as you shop.
These sites typically partner with a variety of retailers, offering deals on everything from dining to baby gear. Some, like Ibotta, excel in specific categories, such as groceries, while others like Rakuten focus on online shopping. If you frequently spend on hotels, Dosh might be the best option for you.
How Do Cash Back Sites Operate?
Cash back sites let you earn a small percentage of cash back on qualifying purchases made through their platform. Once your cashback balance reaches a certain threshold, you can withdraw the money to a bank account or receive your payout via a service like PayPal.
To find qualifying purchases, you can browse products and deals directly on the cashback site or app. Alternatively, you can install a desktop app or browser extension that alerts you to potential cashback opportunities as you shop. Some apps even offer price comparison services to ensure you get the best deal possible.
Where Does the Money Come From?
Cashback sites make money through referrals. Every time you make a purchase using a cashback app, the retailer pays the site a referral fee for sending a customer their way. Retailers are willing to pay these fees because they value the acquisition of new customers and the retention of loyal ones. This is why cashback apps often feature specific deals and encourage you to buy certain products—they earn money by connecting you with retailers and brands.
How to Maximize Your CashBack Earnings
To maximize the cash back you earn, consider using a top cashback credit card or rewards card in addition to the cashback app. This way, you can double-dip on rewards—earning cashback from both your credit card and the app.
Having a spending strategy can also help you maximize rewards. Since some cashback sites are better suited for specific purchases, pairing the right credit card with the appropriate cashback site can significantly increase your overall rewards.